Do you like design?

Me Tieu

Hi, I’m Michelle Tieu, a multidisciplinary designer focused on product design and building scalable digital solutions. Through UX/UI, service design, and research, I translate business requirements into seamless, user-centered experiences that align with organizational goals.

I’ve worked with

Featured Work
Brand Design for Toronto Public Library
Print Design
Branding

Created a range of branded visual communications and design collateral for Toronto Public Library, including exhibit posters, presentation slideshows, internal documents, and promotional materials. Applied TPL’s visual identity and brand guidelines to develop cohesive, accessible, and engaging designs.

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Company: Toronto Public Library

Tools Used: Adobe InDesign and Adobe Illustrator

Wayfinding for Toronto Public Library
Wayfinding
Print Design

I created a system of signs and wayfinding materials for the Toronto Public Library to direct the public to different locations.

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Company: Toronto Public Library

Tools Used: Adobe InDesign and Adobe Illustrator

Lawtrades | Web Design and Email Marketing
UX/UI
Responsive Design
Marketing

As the sole designer at Lawtrades, I designed, coded and sent marketing emails promoting various Lawtrades initiatives. I also designed and developed several new webpages, including "Learn", "Instruction Manual" and "Pitch Guide" and improved the user experience of existing pages.

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Company: Lawtrades

Tools Used: HTML/CSS/Js, Figma, Webflow, Hubspot

Lawtrades | AI-assisted Onboarding Flow
UX/UI
Responsive Design

I created a new product flow where users can use a AI-power profile creator to sign up for the Lawtrades platform.

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Company: Lawtrades

Tools Used: Figma

IDENTOS | Navigator Menu Design
4 screens from IDENTOS product features.
UX/UI
Market Research
Mobile Design

I designed a new responsive menu design for IDENTOS' proprietary Navigator application. The menu had to be flexible and customizable for their clients on their own CMS system.

Company: IDENTOS

Tools Used: Figma

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IDENTOS | Medicaid App
UX/UI
User Experience Research
Mobile Design

Working in an Agile team environment, I designed an entire mobile app concept for South Carolina's Medicaid program. This concept was designed to help new recipients of Medicaid and provide them with access to their health records, insurance claims and other state benefits.

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Company: IDENTOS
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Tools Used: Figma

Lawtrades | Merchandise
Brand Identity
Marketing

I created custom merchandise for Lawtrades to promote Lawtrades' software to enterprise clients.

Company: Lawtrades
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Tools Used: Adobe Illustrator

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Women and Societal Progression
Mockup of the "Women and Societal Progression" website. Two full length webpages are shown on the left side and a monitor with the title screen is on the righthand side of the image. RGD logo
Information Design Award Winner 2023
Data Visualization
UX/UI

Data visualization of the 2021 United Nations Sustainable Development Goals General Report of 2021. I contextualized the data under the theme of women and societal progression.

Tools Used: Figma, Adobe Illustrator

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